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AAES2025 Asiaceutical Summit&Expo is one of the most influential technology-driven exhibitions and conferences in the nutrition and health industry across the Asia-Pacific region. AAES was established in 2009 by Herbridge, a professional media platform in China's nutrition and health industry.

AAES brings together global industry trends, domestic and international technical expertise, innovative ingredients, and cutting-edge products, providing enterprises with inspiration for differentiated product development. It helps enterprisesseize industrial development opportunities and build competitive market barriers.

As of 2024, AAES has successfully held 15 editions, attracting participation from over 6,000 domestic and international companies, featuring 650+ industry experts and thought leaders sharing insights, and engaging 35,000+ professional attendees in interactive exchanges.

In 2025, the16th dual exhibition and dual awards event—AAES Natural Health Industry Summit & AAES Natural Health Products Expo along with the 2nd "Medicinal Health Homology & Tonic Upgrading Development Summit" (hereinafter referred to as AAES2025), will take place from October 24–26, 2025, at the Nanjing International Exhibition Center (Xinzhuang).

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①Forum Framework

The conference, themed"Technology for the Future", will bring together 200+ industry leaders, including top enterprises across the industrial chain, leading brands, innovative technology companies, academic and research institutions, as well as regulatory experts.

Participants will focus on industry growth, trend forecasting, technological innovation, and regulatory insights through keynote speeches and panel discussions, offering in-depth analysis of the growth strategies and innovation drivers in the nutrition and health sector. This will empower attendees to gain actionable insights into industry trends and emerging opportunities.

AAES2025 will span three days, featuring three core components:

■ Plenary Session

■ R&D Chain

■ Innovation Roadshow

The 2nd Medicinal Food Homology|Tonic Products Innovation Summit features 2 key modules:

■ Medicinal and Edible Tonic Products

■ Classic Prescriptions

② The specific introduction of the forum

Plenary Session

Looking at the current development of the nutrition and health industry, internally, regulatory policies are accelerating but also come with restrictions, market competition is intensifying, and the demand for innovation and technological barriers has never been higher. Externally, emerging technologies represented by DeepSeek are sweeping across various fields, consumers' enthusiasm for nutrition and health is surging, and emerging channels are driving heightened demand for health products. In this context where growth opportunities and industry pain points coexist, how can breakthroughs be found amid low growth? How can emerging technologies be seamlessly integrated with the nutrition and health industry? How can we address and overcome the industry's bottlenecks and challenges？

The Plenary Session of AAES2025 Natural Health Industry Conference on October 24 will focus on these critical topics.

Innovation Roadshow

As a highly anticipated segment of the AAES conference every year, the Innovation Roadshow serves as an "inspiration toolkit" for R&D professionals and a key indicator of product differentiation and innovation in the nutrition and health industry. The AAES 2025 Innovation Roadshow will span three days, bringing together high-value, research-driven, and efficacy-backed new ingredients, formulations, solutions, technologies, and dosage forms.

This is a must-attend platform for products and brands committed to building competitive advantages in technology, resources, formulations, patents, scientific data, and efficacy.

R&D Chain

As a crucial segment of the entire conference, the R&D Chain focuses on hot industry sectors, potential trends, and meeting the health needs of emerging consumer groups. It serves as a key platform for brands to extend product lifecycles, enhance product competitiveness, achieve differentiated innovation, and seize opportunities in niche markets.

The R&D Chain segment spans two days. Against the backdrop of the national emphasis on the silver economy and weight management initiatives, and during a pivotal window of opportunity for fields like herbal anti-aging, cardiovascular health, and sports nutrition, we will invite top global enterprises and successful brands in these domains to share insights on capturing current and future market opportunities. Discussions will center on building technological super-elements for products and exploring how to leverage innovation dividends and channel advantages.

Medicinal Food Homology |Tonic Products Innovation Summit 

The 2nd Medicinal Food Homology | Tonic Upgrade and Development Summit is one of the key conferences under the AAES2025 "Dual Conference" framework.

In 2025, the summit has been fully upgraded, expanding from one day to two days, and divided into two major segments: the Medicinal Food Homology | Tonic Upgrade and Development Summit and Classical Prescriptions Segment, aiming to drive the rapid growth and breakthrough of enterprises in the food-medicine homology industry.

This year's summit will focus on technological advancements, innovation in formulations, and the development of breakout products and trending categories in the food-medicine homology field. Additionally, we observe that the " Medicinal Food Homology +" concept has already penetrated various sectors such as beverages, snacks, staple foods, and desserts. The era of " Medicinal Food Homology+" has just begun—what other market opportunities remain untapped? As a treasure trove of traditional Chinesehealth and wellness concepts, how can classical prescriptions be further explored, and how are companies leveraging them to meet modernhealth and wellness needs?

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1、Exhibition Zone Conference

The AAES 2025 exhibition zone features three thematic sections: "Light of Science," "Beauty of Brands," and "Voice of Procurement." These sections further promote industry-academia-research collaboration, procurement matchmaking, and innovation in new product development.

The Light of Science (October 24th Afternoon - October 26th Morning)

As an indispensable part of the nutrition and health industry, research institutions are contributing to innovation and industry advancement.Herbridge focuses on research teams from universities and institutes in China with practical experience, as well as their integration and innovation with the industry. We specially present The Light of Science | Scientific Forum on the Nutrition and Health Industry, continuously facilitating precise connections between science and market applications in China's nutrition and health sector. This initiative deeply promotes the professionalization and scientific development of the industry, strengthens the collaboration between leading research institutions and enterprises, and supports the scientific upgrading and innovative implementation of businesses.

The Beauty of Brands (October 25th)

In today’s increasingly competitive market, where homogenized products are caught in severe "involution," a company’s brand power is more important than ever. How can functional food companies build their brand strength? How can they achieve genuine innovation rooted in product value? How can they deeply explore new consumer groups and demands? Brands will share their hands-on experiences.

Procurement Voice (October 26)

This forum will invite procurement leaders from domestic and international brands, along with diverse channel partners, to share their "rigorous selection methods" and frontline insights into market demands. Focusing on procurement needs and targeted procurement matchmaking, it aims to facilitate professional exchanges and boost business success for enterprises.

2、Exhibition ZonesIn 2025, the AAES exhibition area has been upgraded into a dual exhibition: the "AAES Natural Health Products Exhibition" and the "Medicinal Food Homology Exhibition."

Compared to previous editions, AAES 2025's "Dual Exhibition" introduces the three major exhibition conferences mentioned above—"Science Spotlight, Procurement Voice, and Brand Beauty"—along with a variety of featured activities and specialized zones. These will focus on business transactions, channel sourcing, medicinal food homology, technology showcases, innovative live streaming, and more. The event is expected to attract over 7,000 professional attendees and 260+ exhibitors.

1）Natural Health Products ExhibitionAAES 2025 has planned multiple themed exhibition zones across its dual exhibitions. Among them, the featured zone of the AAES Natural Health Products Exhibition is the New Ingredient Technologies Zone. This zone will showcase new ingredients, high-quality raw materials, core technologies, and innovative advancements in the nutrition and health sector, providing a diverse display of cutting-edge innovations for the industry.

2）Medicinal Food Homology ExhibitionThe Medicinal Food Homology Exhibition features three dedicated zones: Functional Agriculture Zone, Medicinal Food Homology Zone, and New Brands Zone. Spanning the entire industry chain—from upstream breeding and cultivation, midstream production and processing, to downstream consumer brands—the exhibition serves as a comprehensive platform for connecting resources across the medicinal and edible homology sector. It aims to uncover high-quality resources throughout the entire industrial chain.

3）5 Featured EventsAAES 2025 has meticulously planned five exciting events:

●China·Health Innovation Tech Zone: Showcases products competing in the China·Health Innovation Tech Awards, highlighting core technologies in the nutrition and health industry that empower raw materials and products, driving innovation and development.

●Tea Break Corner: A popular hub at AAES where product innovation becomes tangible—see, touch, and taste! Experience immersive demonstrations with real product cases on-site.

●Trend Bridge: Gain insights into market trends, regulations, and hot topics—all at Herbridge, your go-to spot for industry intelligence.

●Innovation Live Streaming: A new interactive feature bridging offline and online engagement. Discover and promote new products, ingredients, and premium raw materials while boosting corporate marketing and brand awareness.

●Tech Innovation Art Exhibition: Centered on "scenario-based technology & visible innovation," this exhibition focuses on global trends in nutrition and health tech. Through a tripartite approach—"tech breakdown + product cases + interactive experiences"—it systematically demonstrates how technological innovation is reshaping the industry's future.

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Speaking & Sponsorship & Booth contact：Tony

Telephone number:13892872850

Email address：market@herbridge.com